John Groves started his musical career as studio session musician, with a focus on keyboards. Although he has been involved in a proud amount of what he would term as normal recordings - also as arranger for Goombay Danceband, Taco and the Olsen Brothers, and as producer of Lake, The Radio and Vicky Leandos, he is best know for his music for advertising. There have been times where there was hardly an advertising block on TV that did not have his music. He has also produced an impressive amount of music for other areas: TV programmes, radio stations, trade shows, art installations,... Today he spends a lot of his time consulting, lecturing and writing about the use of music in brand communications, although he still finds the time to regularly compose and record.